Digital Marketing Manager

Erie Apparel — Full-Time

We're looking for a talented and experienced Digital Marketing Manager to develop, manage and execute the social media strategy for Erie Apparel and subsidiary brand, City Supply. The ideal candidate is a creative, energetic self-starter with experience across all major social media channels (Facebook, Instagram, TikTok, Twitter), a proven track record of managing marketing campaigns and accomplishing objectives. 

Responsibilities:

  • Collaboration on overall marketing strategy for Erie Apparel and City Supply brands
  • Daily marketing implementation of the following tasks:
    • Social Media
      • Ideate and propose creative posts and promotions for our social channels
      • Write captions for social media posts and stories
      • Create, edit and publish Reels for Facebook and Instagram posts
      • Create, edit and post Stories for Facebook and Instagram
      • Plan and schedule social media posts in our Content Management System (CMS)
    • Community Management
      • Answer inbound customer support messages in a timely manner
      • Answer customer support emails in a timely manner
    • Email Marketing
      • Draft, edit and schedule weekly promotional email campaigns
      • Draft, edit and schedule monthly newsletter, the EA Dispatch
    • Paid Advertising
      • Run occasional paid advertising promotions on platforms such as Facebook, Instagram and Google
  • Relay marketing efforts to Retail Team in weekly bulletin
  • Collaborate with Design Team on promotional graphic requests and designs related to marketing efforts
  • Coordinate bi-monthly photoshoots with external photographer and prospective talent (models)
  • Maintain and manage relationships with external marketing partners

Qualifications:

  • Minimum 3+ years of social media experience
  • Experience working with social media marketing tools, such as Later, Buffer or HubSpot
  • Experience working with Email Service Providers (ESPs), such as Klaviyo, MailChimp or OmniSend
  • Some experience and/or familiarity with project management tools, such as Monday.com and Slack
  • Some experience and/or familiarity with managing and deploying paid media budgets
  • Some experience and/or familiarity with Shopify and/or Shopify+
  • Minimal design experience is a bonus
  • Bachelor's Degree preferred

Compensation and Benefits:

  • Competitive Compensation
  • Health, Dental, Vision Insurance
  • Open PTO Policy
  • Fun, laid back work environment and friendly co-workers
  • Frequent company paid lunch trips to Chick-fil-A, Chipotle and more
  • Generous employee discount and semi-annual gift card allotments

Reports to: Leadership
Location: Erie, PA (Hybrid; 2-3 days in office per week)

To apply, email Greg and please include your resume: greg@erieapparel.co